Market research & American business, 1935-1965

Market research & American business, 1935-1965

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Collection of proposals, pilot studies, advertisements, reports, memorandums, letters, and supporting material created by Ernest Dichter and the Institute for Motivational Research

Bibliographic Details
Main Author: Dichter, Ernest, 1907-1991 (http://id.loc.gov/vocabulary/relators/aut, http://id.loc.gov/vocabulary/relators/col)
Corporate Authors: Adam Matthew Digital (Firm) (http://id.loc.gov/vocabulary/relators/pbl), Advertising Archives (Firm), Edward Potts Cheyney Memorial Fund, Ernest Dichter International, Institut für Motiv- und Marketingforschung (http://id.loc.gov/vocabulary/relators/isb), Hagley Museum and Library, Herman V. Ames Fund, John W. Hartman Center for Sales, Advertising & Marketing History
Format: Reference Material
Language:English
Published: Marlborough, England : Adam Matthew Digital, c2014
[Marlborough, Wiltshire] : Adam Matthew, [2014]-
Marlborough, Wiltshire : [2014?-]
Subjects:
Dichter, Ernest, > 1907-1991
J. Walter Thompson Company
1900-1999
20th century
Advertising > Psychological aspects
Advertising > Social aspects > United States > Sources
Advertising > United States > History > Sources > Databases
Advertising > United States
Business enterprises > United States > History > Sources > Databases
Business enterprises > United States > History > 20th century > Sources
Commercial art > United States
Commercial catalogs > United States > History > Databases
Consumer behavior > United States > History > Sources > Databases
Consumer behavior > United States > History > 20th century > Sources
Consumer goods > United States > Catalogs > Databases
Consumption (Economics) > United States > History > 20th century > Sources
Industries > United States > History > 20th century > Sources
Marketing research > United States > History > Sources > Databases
Marketing research > United States > History > 20th century > Sources
Marketing > United States > History > Sources > Databases
Marketing > United States
Motivation research (Marketing) > Sources
Motivation research (Marketing) > United States > History > 20th century > Sources
Advertising
Advertising > Social aspects
Business enterprises
Commercial art
Commercial catalogs
Consumer behavior
Consumer goods
Consumption (Economics)
History
Industries
Manners and customs
Marketing research
Marketing
Motivation research (Marketing)
United States > Social life and customs > 20th century > Sources
United States
Electronic reference sources
Catalogs
Databases
Full-text databases
History > UNAUTHORIZED
Online databases
Sources > UNAUTHORIZED
Sources

Internet

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Stanford University

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Duke University

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Columbia University

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