Microfilm collection,

Microfilm collection,

The Microfilm Collection contains company records such as advertising proofs (1914-1960), including international advertisements (1927-1935); administrative records, and broadcast scripts and commercials for radio and television (1928-1958). Over 100 reels of 35mm film contain images of proofs datin...

Full description

Bibliographic Details
Corporate Author: J. Walter Thompson Company
Format: Kit
Language:English
Subjects:
J. Walter Thompson Company
Advertising agencies > History
Advertising media planning
Advertising > History
Advertising > Research
Consumers > Attitudes
Market surveys
Marketing research
Radio advertising
Radio programs
Television advertising
Television programs

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Duke University

Holdings details from Duke University
Call Number: Library Service Center

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