The SAGE handbook of marketing ethics /

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the...

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Bibliographic Details
Other Authors: Dahl, Stephan (Editor), Eagle, Lynne (Editor), Pelsmacker, Patrick de, 1957- (Editor), Taylor, Charles R., 1961- (Editor)
Format: Book
Language:English
Published: London : SAGE Publications Ltd, 2021
London ; Thousand Oaks, California : SAGE Publications, [2021]
Series:Sage knowledge
Subjects:

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