Digital marketing outreach : the future of marketing practices /

"This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engag...

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Bibliographic Details
Other Authors: Aggarwal, Swati (Editor), Sharma, Kavita (Editor)
Format: Book
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2023
Subjects:

Internet

Princeton University

Holdings details from Princeton University
Call Number: HF5415.1265 .D53854 2023