Marketing in action : 'Lights, Camera, Action!' promoting Hawaii through film and television /
The case explains how the state of Hawaii is trying to encourage greater tourism to its islands through celebrating movies that were filmed in Hawaii. In particular, focusing on Kualoa ranch, which was the set for a number of famous films such as Jurassic Park and the Windtalkers
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017
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| Series: | SAGE Knowledge Cases.
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| Subjects: |