How audiences decide : a cognitive approach to business communication /
It's a common knowledge that knowing your audience is the key to persuasive communication. But what does "knowing your audience" really mean? Does it mean knowing your audience's name, age, gender, and socio-economic status? This book shows that if you want€ to be persuasive the...
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
2011
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| Subjects: |
Internet
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| Call Number: |
EBOOKS |
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