Soda goes pop : Pepsi-Cola advertising and popular music /

This book examines the mediating role that Pepsi's commercials have played in forging lasting relationships between the American music and advertising industries from its 1939 "Nickel, Nickel" jingle to its pair of 2011-2012 X Factor commercials. It historicizes and analyzes widely di...

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Bibliographic Details
Main Authors:	Love, Joanna K (Author), Love, Joanna K. (Author, http://id.loc.gov/vocabulary/relators/aut)
Format:	Book
Language:	English
Published:	Ann Arbor : University of Michigan Press, 2019
Series:	Tracking pop
Subjects:	PepsiCo, Inc Advertising > Soft drinks > United States > History Music in advertising > United States > History Popular music > United States > History and criticism Advertising > Soft drinks History Music in advertising Popular music United States Criticism, interpretation, etc

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