Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /

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Bibliographic Details
Main Author: Pogorzelski, Jacek (Author)
Other Authors: Łuczak, Joanna (Translator)
Format: Book
Language:English
Polish
Published: Bingley, United Kingdom : Emerald Publishing, 2018
Edition:First edition
Subjects:
Brand name products > Management
Branding (Marketing)

Internet

Yale University

Holdings details from Yale University
Call Number: HD69.B7 P64 2018 (LC)

University of Chicago

Holdings details from University of Chicago
Call Number: HD69.B7 P64 2018

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