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Simon, Carol J., 1956-
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Simon, Carol J., 1956-
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Simon, Carol J., 1956-
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1
The measurement and determinants of brand equity : a financial approach /
by
Simon
,
Carol
J
.,
1956
-
Published 1989
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2
Investor information and the performance of new issues : a closer look at the Securities Act of 1933 /
by
Simon
,
Carol
J
.,
1956
-
Published 1985
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3
A financial approach to estimating firm-level brand equity and measuring the impact of marketing events /
by
Simon
,
Carol
J
.,
1956
-
Published 1992
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4
A hotel manager's handbook : 189 techniques for achieving exceptional guest satisfaction /
by
Magnini, Vincent P.
,
Simon
,
Carol
J
.,
1956
-
Published 2016
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Related Subjects
BUSINESS & ECONOMICS
Brand name products
Disclosure of information
Gestion
Hospitality, Travel & Tourism
Hotel management
Hotelkeepers
Hôteliers
Hôtels
Industries
Small Business
Valuation
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