Safia MinneyMBEFRSA (born 1964) is a British social entrepreneur and author. She was the founder of Global Village which she set up in 1991, and the founder and former Global CEO of 24 years of People Tree, a pioneering sustainable and Fair Trade fashion label. She is also a spokesperson and campaigner on Fair Trade and ethical fashion. She initiated World Fair Trade Day in 1999, which is endorsed by the World Fair Trade Organization and their members and celebrated on the second Saturday of May each year. Additionally, she wrote the books ''Naked Fashion:'' ''the New Sustainable Fashion Revolution'', ''Slow Fashion'', ''Aesthetics Meets Ethics'' and ''Slave to Fashion''.
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