Persuasive signs : the semiotics of advertising /
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Berlin ; New York :
Mouton de Gruyter,
2002
Berlin ; New York : 2002 |
| Series: | Approaches to applied semiotics ;
4 Approaches to applied semiotics 4 Approaches to applied semiotics ; 4 Approaches to applied semiotics 4 |
| Subjects: |
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| 100 | 1 | |a Beasley, Ron, |d 1945- |0 http://viaf.org/viaf/5175070 | |
| 100 | 1 | |a Beasley, Ron, |d 1945- |1 http://viaf.org/viaf/5175070 | |
| 100 | 1 | |a Beasley, Ron, |d 1945- | |
| 245 | 1 | 0 | |a Persuasive signs : |b the semiotics of advertising / |c by Ron Beasley, Marcel Danesi |
| 260 | |a Berlin ; |a New York : |b Mouton de Gruyter, |c 2002 | ||
| 263 | |a 0208 | ||
| 264 | 1 | |a Berlin ; |a New York : |b Mouton de Gruyter, |c 2002 | |
| 300 | |a xi, 193 p. : |b 6 fig. ; |c 24 cm | ||
| 300 | |a xi, 193 p. : |b ill. ; |c 24 cm | ||
| 300 | |a xi, 193 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 440 | 0 | |a Approaches to applied semiotics ; |v 4 | |
| 440 | 0 | |a Approaches to applied semiotics |v 4 | |
| 490 | 1 | |a Approaches to applied semiotics ; |v 4 | |
| 500 | |a This WorldCat-derived record is shareable under Open Data Commons ODC-BY, with attribution to OCLC |5 CTY | ||
| 504 | |a Includes bibliographical references (p. [175]-190) and index | ||
| 504 | |a Includes bibliographical references (pages [175]-190) and index | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | 0 | |g Ch. I |t Advertising as social discourse -- |t A schematic history of advertising -- |t The semiotic approach to advertising -- |t The role of semiotics in the advertising debate -- |t Elements of semiotic analysis -- |g Ch. II. |t Creating recognizability for the product -- |t Creating a signification system -- |t Creating textuality -- |t Using multiple media -- |t Ad campaigns -- |g Ch. III. |t Creating textuality -- |t Textuality -- |t Connotation -- |t Verbal techniques -- |t Nonverbal techniques -- |g Ch. IV. |t Advertising and culture -- |t Market testing the product's signification system -- |t Advertising culture -- |t The semiotic purview. |g App. |t Exercises for classroom or personal study use. |
| 505 | 0 | 0 | |g Ch. I |t Advertising as social discourse. |t A schematic history of advertising. |t The semiotic approach to advertising. |t The role of semiotics in the advertising debate. |t Elements of semiotic analysis -- |g Ch. II. |t Creating recognizability for the product. |t Creating a signification system. |t Creating textuality. |t Using multiple media. |t Ad campaigns -- |g Ch. III. |t Creating textuality. |t Textuality. |t Connotation. |t Verbal techniques. |t Nonverbal techniques -- |g Ch. IV. |t Advertising and culture. |t Market testing the product's signification system. |t Advertising culture. |t The semiotic purview. |g App. |t Exercises for classroom or personal study use. |
| 520 | 1 | |a "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket | |
| 596 | |a 1 | ||
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Semiotics | |
| 650 | 0 | |a Signs and symbols | |
| 650 | 2 | |a Advertising | |
| 650 | 6 | |a Publicité | |
| 650 | 6 | |a Publicité | |
| 650 | 6 | |a Sémiotique | |
| 650 | 6 | |a Signes et symboles | |
| 650 | 6 | |a Sémiotique | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Semiotics |2 fast | |
| 650 | 7 | |a Signs and symbols |2 fast | |
| 700 | 1 | |a Danesi, Marcel, |d 1946- |0 http://viaf.org/viaf/27151922 | |
| 700 | 1 | |a Danesi, Marcel, |d 1946- |1 http://viaf.org/viaf/27151922 | |
| 700 | 1 | |a Danesi, Marcel, |d 1946- | |
| 776 | 0 | 8 | |i Online version: |a Beasley, Ron, 1945- |t Persuasive signs |d Berlin ; New York : Mouton de Gruyter, 2002 |w (OCoLC)654273539 |
| 830 | 0 | |a Approaches to applied semiotics ; |v 4 | |
| 830 | 0 | |a Approaches to applied semiotics |v 4 | |
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