Segmentation strategies for hospitality managers : target marketing for competitive advantage /
"Intoductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specificall...
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
New York :
Haworth Press,
[2007], ©2007
New York : c2007 |
Series: | Haworth series in segmented, targeted, and customized marketing
|
Subjects: |
Table of Contents:
- Ch. 1 Introduction to segmentation
- Ch. 2. Segmentation bases : panning for gold in the hospitality sector
- Ch. 3. Niche marketing
- Ch. 4. Niche marketing for hotel managers
- Ch. 5. Relationship marketing
- Ch. 6. Speical issues in segmentation
- Ch. 7. The impact of marketing trends on segment selection
- Ch. 8. The segmentation process
- Ch. 9. Positioning strategy
- Ch. 10. The impact of new technology on the hospitality industry
- Ch. 11. Your segmentation battle plan : strategy and tactics.