Segmentation strategies for hospitality managers : target marketing for competitive advantage /
"Intoductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specificall...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Haworth Press,
[2007], ©2007
New York : c2007 |
| Series: | Haworth series in segmented, targeted, and customized marketing
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| Subjects: |