Merchants of menace : the business of horror cinema /

Even though horror has been a key component of media output for almost a century, the genre's industrial character remains under explored and poorly understood. This title responds to a major void in film history by shedding much-needed new light on the economic dimensions of one of the world&#...

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Bibliographic Details
Other Authors: Nowell, Richard (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Book
Language:English
Published: New York, NY : Bloomsbury Academic, an imprint of Bloomsbury Publishing Inc, 2014
Subjects:
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245 0 0 |a Merchants of menace :  |b the business of horror cinema /  |c edited by Richard Nowell 
264 1 |a New York, NY :  |b Bloomsbury Academic, an imprint of Bloomsbury Publishing Inc,  |c 2014 
264 4 |c ©2014 
300 |a xiv, 264 pages :  |b illustrations ;  |c 23 cm 
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504 |a Includes bibliographical references and index 
505 0 |a Production lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards -- The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932 to 1946 / Todd K. Platts -- By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings -- Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan -- Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan -- Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson -- Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni -- "A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell -- "New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee -- Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich -- Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines -- Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins -- Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker -- Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills 
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596 |a 1 
650 0 |a Horror films  |x History and criticism 
650 0 |a Horror films  |x Marketing 
650 0 |a Horror films  |x Production and direction 
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650 7 |a Horror films  |x Production and direction  |2 fast 
650 7 |a Marketing  |2 fast 
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