Lifestyle market segmentation /

"Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic...

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Bibliographic Details
Main Author:	Cahill, Dennis J
Format:	Book
Language:	English
Published:	New York : Haworth Press, 2006 New York : [2006], ©2006 New York : c2006 New York : [2006]
Series:	Haworth series in segmented, targeted, and customized marketing
Subjects:	Consumer behavior Consumers' preferences Lifestyles Market segmentation

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Yale University

Holdings details from Yale University
Call Number:	HF5415.127 .C34X 2006 (LC)

Johns Hopkins University

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Call Number:	HF5415.127.C34 2006

Duke University

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Call Number:	HF5415.127 .C34 2006

Cornell University

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Call Number:	HF5415.127 HF5415.127 .C34 2006

Columbia University

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Call Number:	HF5415.127 .C34 2006

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number:	HF5415.127 .C34 2006