Corporate communication : tactical guidelines for strategic practice /

The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. Thi...

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Bibliographic Details
Main Author:	Goodman, Michael B., 1949-
Other Authors:	Hirsch, Peter B
Format:	Book
Language:	English
Published:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012
Edition:	1st ed
Series:	Corporate communication collection
Subjects:	Business communication Communication in management Corporate communication communication measurement communication metrics communication policy communication strategy corporate blogging corporate citizenship corporate communication skill set corporate culture crisis communication employee engagement external communication tools and techniques investor relations media relations reputation management social media

Corporate Communication Tactical Guidelines for Strategic Practice

by Goodman, Michael B.
Published 2012

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Corporate communication : tactical guidelines for strategic practice /

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