Corporate communication : tactical guidelines for strategic practice /
The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. Thi...
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Format: | Book |
Language: | English |
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[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012
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Edition: | 1st ed |
Series: | Corporate communication collection
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by Goodman, Michael B.
Published 2012
Published 2012
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Electronic
Book