Corporate communication : tactical guidelines for strategic practice /
The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. Thi...
Main Author: | Goodman, Michael B., 1949- |
---|---|
Other Authors: | Hirsch, Peter B |
Format: | Book |
Language: | English |
Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012
|
Edition: | 1st ed |
Series: | Corporate communication collection
|
Subjects: |
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