Mass communication theory : an introduction /

Offering an integrated treatment of the major components of mass communication, this text seeks to encompass the diverse forms of mass communication in contemporary societies. It aims to show how theories of mass communication relate to the broader understanding of society and culture

Bibliographic Details
Main Author:	McQuail, Denis
Format:	Book
Language:	English
Published:	London ; Thousand Oaks : Sage Publications, 1994 London ; California : 1994 London ; Thousand Oaks : 1994
Edition:	3rd ed
Subjects:	Mass media Einführung