Segmentation strategies for hospitality managers : target marketing for competitive advantage /
"Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specifical...
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| Format: | Book |
| Language: | English |
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New York :
Haworth Press,
©2007
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| Series: | Haworth series in segmented, targeted, and customized marketing
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| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Columbia University
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EBOOKS |
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