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|a HF6107
|b .A37 1955
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| 090 |
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|a HF6107
|b .A37
|
| 110 |
2 |
|
|a Advertising Research Foundation
|
| 245 |
1 |
2 |
|a A summary of research techniques used in major magazine audience studies
|
| 260 |
|
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|a New York :
|b Advertising Research Foundation,
|c 1955
|
| 300 |
|
|
|a 25 p. ;
|c 29 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
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| 338 |
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|a volume
|b nc
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|
| 650 |
|
0 |
|a Advertising, Magazine
|
| 650 |
|
0 |
|a Readership surveys
|
| 710 |
2 |
|
|a John W. Hartman Center for Sales, Advertising & Marketing History
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