| Summary: | To those in the world of designed objects, most specifically industrial design, it soon becomes evident that the development of form, creation of appearance, and selection of materials, result in product communication. An inherent message always exists and it may be composed consciously or subconsciously; furthermore, it is received and understood without written or verbal intervention and is instantaneous with respect to the impression it evokes. Such responses are subjective but are similar in interpretation within a specific population. The meaning of the communicated product message can create immediate bias or almost unshakeable beliefs with respect to the product observed; frequently, to the extent that it can overshadow intellectual or rational considerations. Automotive design is a good example
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