The PR professional's handbook : powerful, practical communications /

The PR professional's handbook : powerful, practical communications /

At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of...

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Bibliographic Details
Main Author: Black, Caroline, 1956- (Author)
Format: Book
Language:English
Published: London : Kogan Page, 2014
Series:PR in practice series
Subjects:
Business communication > Handbooks, manuals, etc
Communication in organizations > Handbooks, manuals, etc
Public relations > Handbooks, manuals, etc
Communication dans l'entreprise > Guides, manuels, etc
Communication dans les organisations > Guides, manuels, etc
Relations publiques > Guides, manuels, etc
BUSINESS & ECONOMICS > Advertising & Promotion
Business communication
Communication in organizations
Public relations
Electronic books
Handbooks and manuals

Internet

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Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST

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