The AMA handbook of public relations /
"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page
| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
AMACOM,
c2010
New York : AMACOM/American Management Association, ©2010 New York : c2010 |
| Subjects: |
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| 100 | 1 | |a Dilenschneider, Robert L |1 http://viaf.org/viaf/661359 | |
| 100 | 1 | |a Dilenschneider, Robert L | |
| 245 | 1 | 4 | |a The AMA handbook of public relations / |c Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| 246 | 3 | 0 | |a American Management Association handbook of public relations |
| 246 | 3 | 0 | |a Handbook of public relations |
| 260 | |a New York : |b AMACOM, |c c2010 | ||
| 260 | |a New York : |b AMACOM, |c ©2010 | ||
| 260 | |a New York : |b AMACOM/American Management Association, |c c2010 | ||
| 300 | |a 1 online resource (xiii, 239 p.) | ||
| 300 | |a 1 online resource (xiii, 239 pages) | ||
| 300 | |a 1 online resource | ||
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| 500 | |a Description based on print version record | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security -- Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications -- The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report -- Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research | |
| 505 | 0 | |a Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement--why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk--formal or familiar ; Bylined material--in all media ; Market research | |
| 520 | |a "Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page | ||
| 588 | 0 | |a Print version record | |
| 650 | 0 | |a Public relations |v Handbooks, manuals, etc | |
| 650 | 0 | |a Public relations |z United States |v Handbooks, manuals, etc |0 https://id.loc.gov/authorities/subjects/sh99001300 | |
| 650 | 0 | |a Public relations |z United States |v Handbooks, manuals, etc | |
| 650 | 0 | |a Public relations |z United States | |
| 650 | 0 | |a Public relations | |
| 650 | 6 | |a Relations publiques |v Guides, manuels, etc | |
| 650 | 6 | |a Relations publiques |z États-Unis |v Guides, manuels, etc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations |2 bisacsh | |
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| 655 | 7 | |a Handbooks and manuals |2 fast |0 (SIRSI)3351915 | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 710 | 2 | |a American Management Association | |
| 710 | 2 | |a Ford Library E-Book Collection |5 NcD-B | |
| 776 | |c Original |z 9780814415252 |z 0814415253 |w (DLC) 2009037755 | ||
| 776 | 0 | 8 | |i Print version: |a Dilenschneider, Robert L |t AMA handbook of public relations. |d New York : AMACOM, ©2010 |z 9780814415252 |w (DLC) 2009037755 |w (OCoLC)351302042 |
| 776 | 0 | 8 | |i Print version: |a Dilenschneider, Robert L |t The AMA handbook of public relations. |d New York : AMACOM, c2010. |z 9780814415252 |w (DLC) 2009037755 |w (OCoLC)351302042 |
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