When luxury meets art : forms of collaboration between luxury brands and the arts /

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, th...

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Bibliographic Details
Main Author: Kastner, Olga Louisa (Author)
Other Authors: Baumgarth, Carsten, 1968- (writer of foreword)
Format: Book
Language:English
German
Published: Wiesbaden : Springer Gabler, [2014]
Series:BestMasters
Subjects:

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Stanford University

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Call Number: ISIL:US-CST