The complete 21st century travel & hospitality marketing handbook /

Bibliographic Details
Other Authors:	Dickinson, Bob, Vladimir, Andrew
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Prentice Hall, [2004], ©2004 Upper Saddle River, N.J. : c2004
Subjects:	Hospitality industry > Marketing Tourism > Marketing

Table of Contents:

1 Meeting travel industry challenges / William S. Norman
2. A look ahead / Gary C. Sain
3. New marketing techniques for an evolving marketplace / Ric Cooper
4. The travel landscape / Lou Rena Hammond
5. Connecting to the future : creating a new vision of air transportation / Timothy D. Meskill
6. Changing an industry to satisfy a customer / Colin Marshall
7. The future of commerical aviation / Frederick W. Reid
8. A unique approach to low-cost air travel / Amy Curtis-McIntyre
9. New age airlines / Ned Homfeld
10. The hub and spoke network system : the past is the present is the future / Richard H. Anderson
11. Efficiency and cost control : the keys to survival / Chris Bowers
12. The car rental industry : driving to success on unfamiliar roads / Brian J. Kennedy
13. All aboard : marketing train travel / Barbara J. Richardson
14. The story of a public/private tourism marketing partnership / John Ellis "Jeb" Bush
15. Hawaii ... the islands of Aloha : an integrated marketing model / Tony S. Vericella
16. Convention and visitors bureaus / John A. Marks
17. New York City and company / Cristyne L. Nicholas
18. Branson, Missouri / Steven L. Presley
19. Las Vegas : to brand the new destination / Manuel J. Cortez
20. How Disney targets the family vacation market / Randy A. Garfield
21. The theme park perspective / Fred Lounsberry
22. Marketing the thrill of skiing, the serenity of the mountains, the luxury of travel / Adam A. Aron
23. The hotel industry : looking to the future / Robert Dirks
24. Competing in an increasingly hostile environment / Bruce Wolff
25. Getting close to our customers / Bob Gilbert
26. Harrah's entertainment and the future of casino marketing / Gary Loveman
27. How to compete in the "get-real" decade : rethinking travel and tourism in the 2000s / John T. A. Vanderslice
28. It's not simply the product - it's the entire experience / A. David Dodwell
29. Selling the all-inclusive resort concept / Gordon "Butch" Stewart
30. Carnival cruise lines' winning formula / Vicki L. Freed
31. Building our brands / Jack L. Williams
32. Building loyalty through CRM / Peter G. Ratcliffe
33. Adapting the cruise product to an evolving travel market / A. Kirk Lanterman
34. Cunard's Queen Mary 2 : a case study / Deborah L. Natansohn
35. Luxury cruising, revisited / Mark S. Conroy
36. Changing customers require product change / Robert E. Whitley
37. The changing face of packaged travel / W. James Host
38. Sending people on vacation in the future : trends and developments in the marketing of leisure travel / Daniel E. Westbrook
39. Survival of the fittest / Ron Letterman
40. Travel packaging in the coming decade / Steve Perillo
41. The future of vacation package distribution and marketing / Michelle Kassner
42. Travel agents as travel influencers / William A. Maloney
43. The future - it ain't what it used to be! / Joel M. Abels
44. The travel agency landscape / Robert L. Darbelnet
45. The travel agent of the 21st century lives in your ear / Richard Barton
46. A perspective on the evolving online travel marketplace / Sam Gilliland
47. The "online" phenomenon / Brad Gerstner
48. The future of Internet travel - building loyalty and making sites relevant / Jeffrey G. Katz
49. The rise of the home-based agent / Michael Gross
50. Travel distribution services : the new intermediary / Samuel L. Katz
51. Staying close to the customer / Cynthia Valles
52. GDS - recasting the business model / Tony McKinnon
53. The travel agent distribution system as a marketing arm / Dick Knodt
54. Marketing travel to the affluent / Ron Kurtz
55. New consumers, new attitudes new products / Larry Pimentel
56. Growing a legend / Simon Cooper
57. Looking ahead : marketing luxury hotels in the 21st century / Barbara Talbott
58. Capitalizing on the Canyon Ranch difference / Mel Zuckerman
59. The spa industry in 2013 / Glen Fusfield
60. Marketing the RV industry / David J. Humphreys
61. Where we dine is who we are / Todd English
62. Staying ahead of the curve to avoid getting run over / Joyce Landry
63. Trends in student travel / Stevan Trooboff
64. The fastest-growing market : travelers with disabilities / Roberta Schwartz.
1 Meeting travel industry challenges / William S. Norman
2. A look ahead / Gary C. Sain
3. New marketing techniques for an evolving marketplace / Ric Cooper
4. The travel landscape / Lou Rena Hammond
5. Connecting to the future : creating a new vision of air transportation / Timothy D. Meskill
6. Changing an industry to satisfy a customer / Colin Marshall
7. The future of commercial aviation / Frederick W. Reid
8. A unique approach to low-cost air travel / Amy Curtis-McIntyre
9. New age airlines / Ned Homfeld
10. The hub and spoke network system : the past is the present is the future / Richard H. Anderson
11. Efficiency and cost control : the keys to survival / Chris Bowers
12. The car rental industry : driving to success on unfamiliar roads / Brian J. Kennedy
13. All aboard : marketing train travel / Barbara J. Richardson
14. The story of a public/private tourism marketing partnership / John Ellis "Jeb" Bush
15. Hawaii ... the islands of Aloha : an integrated marketing model / Tony S. Vericella
16. Convention and visitors bureaus / John A. Marks
17. New York City and company / Cristyne L. Nicholas
18. Branson, Missouri / Steven L. Presley
19. Las Vegas : to brand the new destination / Manuel J. Cortez
20. How Disney targets the family vacation market / Randy A. Garfield
21. The theme park perspective / Fred Lounsberry
22. Marketing the thrill of skiing, the serenity of the mountains, the luxury of travel / Adam A. Aron
23. The hotel industry : looking to the future / Robert Dirks
24. Competing in an increasingly hostile environment / Bruce Wolff
25. Getting close to our customers / Bob Gilbert
26. Harrah's entertainment and the future of casino marketing / Gary Loveman
27. How to compete in the "get-real" decade : rethinking travel and tourism in the 2000s / John T. A. Vanderslice
28. It's not simply the product - it's the entire experience / A. David Dodwell
29. Selling the all-inclusive resort concept / Gordon "Butch" Stewart
30. Carnival cruise lines' winning formula / Vicki L. Freed
31. Building our brands / Jack L. Williams
32. Building loyalty through CRM / Peter G. Ratcliffe
33. Adapting the cruise product to an evolving travel market / A. Kirk Lanterman
34. Cunard's Queen Mary 2 : a case study / Deborah L. Natansohn
35. Luxury cruising, revisited / Mark S. Conroy
36. Changing customers require product change / Robert E. Whitley
37. The changing face of packaged travel / W. James Host
38. Sending people on vacation in the future : trends and developments in the marketing of leisure travel / Daniel E. Westbrook
39. Survival of the fittest / Ron Letterman
40. Travel packaging in the coming decade / Steve Perillo
41. The future of vacation package distribution and marketing / Michelle Kassner
42. Travel agents as travel influencers / William A. Maloney
43. The future - it ain't what it used to be! / Joel M. Abels
44. The travel agency landscape / Robert L. Darbelnet
45. The travel agent of the 21st century lives in your ear / Richard Barton
46. A perspective on the evolving online travel marketplace / Sam Gilliland
47. The "online" phenomenon / Brad Gerstner
48. The future of Internet travel - building loyalty and making sites relevant / Jeffrey G. Katz
49. The rise of the home-based agent / Michael Gross
50. Travel distribution services : the new intermediary / Samuel L. Katz
51. Staying close to the customer / Cynthia Valles
52. GDS - recasting the business model / Tony McKinnon
53. The travel agent distribution system as a marketing arm / Dick Knodt
54. Marketing travel to the affluent / Ron Kurtz
55. New consumers, new attitudes new products / Larry Pimentel
56. Growing a legend / Simon Cooper
57. Looking ahead : marketing luxury hotels in the 21st century / Barbara Talbott
58. Capitalizing on the Canyon Ranch difference / Mel Zuckerman
59. The spa industry in 2013 / Glen Fusfield
60. Marketing the RV industry / David J. Humphreys
61. Where we dine is who we are / Todd English
62. Staying ahead of the curve to avoid getting run over / Joyce Landry
63. Trends in student travel / Stevan Trooboff
64. The fastest-growing market : travelers with disabilities / Roberta Schwartz.

The complete 21st century travel & hospitality marketing handbook /

Similar Items