The complete 21st century travel & hospitality marketing handbook /

The complete 21st century travel & hospitality marketing handbook /

Show other versions (1)
Bibliographic Details
Other Authors: Dickinson, Bob, Vladimir, Andrew
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, [2004], ©2004
Upper Saddle River, N.J. : c2004
Subjects:
Hospitality industry > Marketing
Tourism > Marketing
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245 0 4 |a The complete 21st century travel & hospitality marketing handbook /  |c [edited by] Bob Dickinson, Andy Vladimir 
246 3 |a Complete 21st century travel and hospitality marketing handbook 
246 3 |a Complete twenty-first century travel & hospitality marketing handbook 
246 3 |a Complete twenty-first century travel and hospitality marketing handbook 
260 |a Upper Saddle River, N.J. :  |b Pearson Prentice Hall,  |c [2004], ©2004 
260 |a Upper Saddle River, N.J. :  |b Pearson Prentice Hall,  |c c2004 
300 |a xxi, 627 p. :  |b ill., ports. ;  |c 23 cm 
300 |a xxi, 627 pages :  |b illustrations, portraits ;  |c 23 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references 
505 0 0 |g 1  |t Meeting travel industry challenges /  |r William S. Norman --   |g 2.  |t A look ahead /  |r Gary C. Sain --   |g 3.  |t New marketing techniques for an evolving marketplace /  |r Ric Cooper --   |g 4.  |t The travel landscape /  |r Lou Rena Hammond --   |g 5.  |t Connecting to the future : creating a new vision of air transportation /  |r Timothy D. Meskill --   |g 6.  |t Changing an industry to satisfy a customer /  |r Colin Marshall --   |g 7.  |t The future of commerical aviation /  |r Frederick W. Reid --   |g 8.  |t A unique approach to low-cost air travel /  |r Amy Curtis-McIntyre --   |g 9.  |t New age airlines /  |r Ned Homfeld --   |g 10.  |t The hub and spoke network system : the past is the present is the future /  |r Richard H. Anderson --   |g 11.  |t Efficiency and cost control : the keys to survival /  |r Chris Bowers --   |g 12.  |t The car rental industry : driving to success on unfamiliar roads /  |r Brian J. Kennedy --   |g 13.  |t All aboard : marketing train travel /  |r Barbara J. Richardson --   |g 14.  |t The story of a public/private tourism marketing partnership /  |r John Ellis "Jeb" Bush --   |g 15.  |t Hawaii ... the islands of Aloha : an integrated marketing model /  |r Tony S. Vericella --   |g 16.  |t Convention and visitors bureaus /  |r John A. Marks --   |g 17.  |t New York City and company /  |r Cristyne L. Nicholas --   |g 18.  |t Branson, Missouri /  |r Steven L. Presley --   |g 19.  |t Las Vegas : to brand the new destination /  |r Manuel J. Cortez --   |g 20.  |t How Disney targets the family vacation market /  |r Randy A. Garfield --   |g 21.  |t The theme park perspective /  |r Fred Lounsberry --   |g 22.  |t Marketing the thrill of skiing, the serenity of the mountains, the luxury of travel /  |r Adam A. Aron --   |g 23.  |t The hotel industry : looking to the future /  |r Robert Dirks --   |g 24.  |t Competing in an increasingly hostile environment /  |r Bruce Wolff --   |g 25.  |t Getting close to our customers /  |r Bob Gilbert --   |g 26.  |t Harrah's entertainment and the future of casino marketing /  |r Gary Loveman --   |g 27.  |t How to compete in the "get-real" decade : rethinking travel and tourism in the 2000s /  |r John T. A. Vanderslice --   |g 28.  |t It's not simply the product - it's the entire experience /  |r A. David Dodwell --   |g 29.  |t Selling the all-inclusive resort concept /  |r Gordon "Butch" Stewart --   |g 30.  |t Carnival cruise lines' winning formula /  |r Vicki L. Freed --   |g 31.  |t Building our brands /  |r Jack L. Williams --   |g 32.  |t Building loyalty through CRM /  |r Peter G. Ratcliffe --   |g 33.  |t Adapting the cruise product to an evolving travel market /  |r A. Kirk Lanterman --   |g 34.  |t Cunard's Queen Mary 2 : a case study /  |r Deborah L. Natansohn --   |g 35.  |t Luxury cruising, revisited /  |r Mark S. Conroy --   |g 36.  |t Changing customers require product change /  |r Robert E. Whitley --   |g 37.  |t The changing face of packaged travel /  |r W. James Host --   |g 38.  |t Sending people on vacation in the future : trends and developments in the marketing of leisure travel /  |r Daniel E. Westbrook --   |g 39.  |t Survival of the fittest /  |r Ron Letterman --   |g 40.  |t Travel packaging in the coming decade /  |r Steve Perillo --   |g 41.  |t The future of vacation package distribution and marketing /  |r Michelle Kassner --   |g 42.  |t Travel agents as travel influencers /  |r William A. Maloney --   |g 43.  |t The future - it ain't what it used to be! /  |r Joel M. Abels --   |g 44.  |t The travel agency landscape /  |r Robert L. Darbelnet --   |g 45.  |t The travel agent of the 21st century lives in your ear /  |r Richard Barton --   |g 46.  |t A perspective on the evolving online travel marketplace /  |r Sam Gilliland --   |g 47.  |t The "online" phenomenon /  |r Brad Gerstner --   |g 48.  |t The future of Internet travel - building loyalty and making sites relevant /  |r Jeffrey G. Katz --   |g 49.  |t The rise of the home-based agent /  |r Michael Gross --   |g 50.  |t Travel distribution services : the new intermediary /  |r Samuel L. Katz --   |g 51.  |t Staying close to the customer /  |r Cynthia Valles --   |g 52.  |t GDS - recasting the business model /  |r Tony McKinnon --   |g 53.  |t The travel agent distribution system as a marketing arm /  |r Dick Knodt --   |g 54.  |t Marketing travel to the affluent /  |r Ron Kurtz --   |g 55.  |t New consumers, new attitudes new products /  |r Larry Pimentel --   |g 56.  |t Growing a legend /  |r Simon Cooper --   |g 57.  |t Looking ahead : marketing luxury hotels in the 21st century /  |r Barbara Talbott --   |g 58.  |t Capitalizing on the Canyon Ranch difference /  |r Mel Zuckerman --   |g 59.  |t The spa industry in 2013 /  |r Glen Fusfield --   |g 60.  |t Marketing the RV industry /  |r David J. Humphreys --   |g 61.  |t Where we dine is who we are /  |r Todd English --   |g 62.  |t Staying ahead of the curve to avoid getting run over /  |r Joyce Landry --   |g 63.  |t Trends in student travel /  |r Stevan Trooboff --   |g 64.  |t The fastest-growing market : travelers with disabilities /  |r Roberta Schwartz. 
505 0 0 |g 1  |t Meeting travel industry challenges /  |r William S. Norman --  |g 2.  |t A look ahead /  |r Gary C. Sain --  |g 3.  |t New marketing techniques for an evolving marketplace /  |r Ric Cooper --  |g 4.  |t The travel landscape /  |r Lou Rena Hammond --  |g 5.  |t Connecting to the future : creating a new vision of air transportation /  |r Timothy D. Meskill --  |g 6.  |t Changing an industry to satisfy a customer /  |r Colin Marshall --  |g 7.  |t The future of commercial aviation /  |r Frederick W. Reid --  |g 8.  |t A unique approach to low-cost air travel /  |r Amy Curtis-McIntyre --  |g 9.  |t New age airlines /  |r Ned Homfeld --  |g 10.  |t The hub and spoke network system : the past is the present is the future /  |r Richard H. Anderson --  |g 11.  |t Efficiency and cost control : the keys to survival /  |r Chris Bowers --  |g 12.  |t The car rental industry : driving to success on unfamiliar roads /  |r Brian J. Kennedy --  |g 13.  |t All aboard : marketing train travel /  |r Barbara J. Richardson --  |g 14.  |t The story of a public/private tourism marketing partnership /  |r John Ellis "Jeb" Bush --  |g 15.  |t Hawaii ... the islands of Aloha : an integrated marketing model /  |r Tony S. Vericella --  |g 16.  |t Convention and visitors bureaus /  |r John A. Marks --  |g 17.  |t New York City and company /  |r Cristyne L. Nicholas --  |g 18.  |t Branson, Missouri /  |r Steven L. Presley --  |g 19.  |t Las Vegas : to brand the new destination /  |r Manuel J. Cortez --  |g 20.  |t How Disney targets the family vacation market /  |r Randy A. Garfield --  |g 21.  |t The theme park perspective /  |r Fred Lounsberry --  |g 22.  |t Marketing the thrill of skiing, the serenity of the mountains, the luxury of travel /  |r Adam A. Aron --  |g 23.  |t The hotel industry : looking to the future /  |r Robert Dirks --  |g 24.  |t Competing in an increasingly hostile environment /  |r Bruce Wolff --  |g 25.  |t Getting close to our customers /  |r Bob Gilbert --  |g 26.  |t Harrah's entertainment and the future of casino marketing /  |r Gary Loveman --  |g 27.  |t How to compete in the "get-real" decade : rethinking travel and tourism in the 2000s /  |r John T. A. Vanderslice --  |g 28.  |t It's not simply the product - it's the entire experience /  |r A. David Dodwell --  |g 29.  |t Selling the all-inclusive resort concept /  |r Gordon "Butch" Stewart --  |g 30.  |t Carnival cruise lines' winning formula /  |r Vicki L. Freed --  |g 31.  |t Building our brands /  |r Jack L. Williams --  |g 32.  |t Building loyalty through CRM /  |r Peter G. Ratcliffe --  |g 33.  |t Adapting the cruise product to an evolving travel market /  |r A. Kirk Lanterman --  |g 34.  |t Cunard's Queen Mary 2 : a case study /  |r Deborah L. Natansohn --  |g 35.  |t Luxury cruising, revisited /  |r Mark S. Conroy --  |g 36.  |t Changing customers require product change /  |r Robert E. Whitley --  |g 37.  |t The changing face of packaged travel /  |r W. James Host --  |g 38.  |t Sending people on vacation in the future : trends and developments in the marketing of leisure travel /  |r Daniel E. Westbrook --  |g 39.  |t Survival of the fittest /  |r Ron Letterman --  |g 40.  |t Travel packaging in the coming decade /  |r Steve Perillo --  |g 41.  |t The future of vacation package distribution and marketing /  |r Michelle Kassner --  |g 42.  |t Travel agents as travel influencers /  |r William A. Maloney --  |g 43.  |t The future - it ain't what it used to be! /  |r Joel M. Abels --  |g 44.  |t The travel agency landscape /  |r Robert L. Darbelnet --  |g 45.  |t The travel agent of the 21st century lives in your ear /  |r Richard Barton --  |g 46.  |t A perspective on the evolving online travel marketplace /  |r Sam Gilliland --  |g 47.  |t The "online" phenomenon /  |r Brad Gerstner --  |g 48.  |t The future of Internet travel - building loyalty and making sites relevant /  |r Jeffrey G. Katz --  |g 49.  |t The rise of the home-based agent /  |r Michael Gross --  |g 50.  |t Travel distribution services : the new intermediary /  |r Samuel L. Katz --  |g 51.  |t Staying close to the customer /  |r Cynthia Valles --  |g 52.  |t GDS - recasting the business model /  |r Tony McKinnon --  |g 53.  |t The travel agent distribution system as a marketing arm /  |r Dick Knodt --  |g 54.  |t Marketing travel to the affluent /  |r Ron Kurtz --  |g 55.  |t New consumers, new attitudes new products /  |r Larry Pimentel --  |g 56.  |t Growing a legend /  |r Simon Cooper --  |g 57.  |t Looking ahead : marketing luxury hotels in the 21st century /  |r Barbara Talbott --  |g 58.  |t Capitalizing on the Canyon Ranch difference /  |r Mel Zuckerman --  |g 59.  |t The spa industry in 2013 /  |r Glen Fusfield --  |g 60.  |t Marketing the RV industry /  |r David J. Humphreys --  |g 61.  |t Where we dine is who we are /  |r Todd English --  |g 62.  |t Staying ahead of the curve to avoid getting run over /  |r Joyce Landry --  |g 63.  |t Trends in student travel /  |r Stevan Trooboff --  |g 64.  |t The fastest-growing market : travelers with disabilities /  |r Roberta Schwartz. 
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700 1 |a Dickinson, Bob 
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