How they sell /
Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and pur...
| Corporate Authors: | , , |
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| Format: | Unknown |
| Language: | English |
| Published: |
New York, N.Y. :
Films Media Group,
[2005], c2001
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| Series: | Buy-ology : the science of buying and selling
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| Subjects: |
| Summary: | Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Claire Williams, Amazon.com's Jeff Bezos, and Geoff Burch, "the world's most persuasive man," share their insights into the importance of advertising, store design, product placement, and buyer behavior analysis-all underlying aggressive new approaches that have redefined consumers as targets |
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| Item Description: | Encoded with permission for digital streaming by Films Media Group on May 12, 2005 Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware |
| Physical Description: | 1 streaming video file (51 min.) : sd., col., digital |
| Format: | Mode of access: Internet System requirements: FOD playback platform |
| Audience: | 6 & up |
| Access: | Access requires authentication through Films on Demand |