Winning at new products : accelerating the process from idea to launch /
The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Perseus Pub.,
c2001
Cambridge, Mass. : Perseus, c2001 Reading, Mass. : Oxford : 2001 Reading, Mass. : [Great Britain] : 2001 Cambridge, Mass. : [2001] |
| Edition: | 3rd ed |
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