Winning at new products : accelerating the process from idea to launch /
The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Perseus Pub.,
c2001
Cambridge, Mass. : Perseus, c2001 Reading, Mass. : Oxford : 2001 Reading, Mass. : [Great Britain] : 2001 Cambridge, Mass. : [2001] |
| Edition: | 3rd ed |
| Subjects: |
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| 100 | 1 | |a Cooper, Robert G |q (Robert Gravlin), |d 1943- |0 http://viaf.org/viaf/267242615 | |
| 100 | 1 | |a Cooper, Robert G |q (Robert Gravlin), |d 1943- |1 http://viaf.org/viaf/267242615 | |
| 100 | 1 | |a Cooper, Robert G |q (Robert Gravlin), |d 1943- | |
| 245 | 1 | 0 | |a Winning at new products : |b accelerating the process from idea to launch / |c Robert Cooper |
| 250 | |a 3rd ed | ||
| 250 | |a Third edition | ||
| 260 | |a Cambridge, Mass. : |b Perseus Pub., |c c2001 | ||
| 260 | |a Cambridge, Mass. : |b Perseus, |c c2001 | ||
| 260 | |a Reading, Mass. : |a Oxford : |b Perseus, |c 2001 | ||
| 260 | |a Reading, Mass. : |a [Great Britain] : |b Perseus, |c 2001 | ||
| 264 | 1 | |a Cambridge, Mass. : |b Perseus Pub., |c [2001] | |
| 264 | 4 | |c ©2001 | |
| 300 | |a 425 p. : |b ill. ; |c 24 cm | ||
| 300 | |a xiii, 425 p. : |b ill. ; |c 24 cm | ||
| 300 | |a xiii, 425 pages : |b illustrations ; |c 24 cm | ||
| 300 | |a xiii, 448 p. : |b ill. ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Previous ed.: Reading, Mass.: Addison-Wesley, 1993 | ||
| 504 | |a Includes bibliographical references (p. 399-411) and index | ||
| 504 | |a Includes bibliographical references (pages 399-411) and index | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Winning is everything -- New products : problems and pitfalls -- What separates the winners from the losers? -- Lessons for success : the critical success factors -- The new product process : the stage-gate game plan -- Discovery : the quest for breakthrough ideas -- The early game : from discovery to development -- Picking the winners : effective gates and portfolio management -- Development, testing, and validation -- The final play : into the market -- Implementing the stage-gate new product process in your company -- A product innovation and technology strategy for your business | |
| 505 | 0 | 0 | |g Ch. 1 |t Winning Is Everything -- |g Ch. 2. |t New Products: Problems and Pitfalls -- |g Ch. 3. |t What Separates the Winners from the Losers? -- |g Ch. 4. |t Lessons for Success: The Critical Success Factors -- |g Ch. 5. |t The New Product Process: The Stage-Gate Game Plan -- |g Ch. 6. |t Discovery: The Quest for Breakthrough Ideas -- |g Ch. 7. |t The Early Game: From Discovery to Development -- |g Ch. 8. |t Picking the Winners: Effective Gates and Portfolio Management -- |g Ch. 9. |t Development, Testing, and Validation -- |g Ch. 10. |t The Final Play - Into the Market -- |g Ch. 11. |t Implementing the Stage-Gate New Product Process in Your Company -- |g Ch. 12. |t A Product Innovation and Technology Strategy for Your Business -- |g App. A. |t ProBE Benchmarking Tool -- |g App. B. |t The NewProd Model. |
| 520 | |a The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth | ||
| 590 | |a *lam 20100803 | ||
| 590 | |a Acquired for the Penn Libraries with assistance from the Class of 1924 Book Fund | ||
| 650 | 0 | |a New products |v Case studies | |
| 650 | 0 | |a New products | |
| 650 | 7 | |a New products |2 fast | |
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