Winning at new products : accelerating the process from idea to launch /
The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth
Main Author: | |
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
Cambridge, Mass. :
Perseus Pub.,
c2001
Cambridge, Mass. : Perseus, c2001 Reading, Mass. : Oxford : 2001 Reading, Mass. : [Great Britain] : 2001 Cambridge, Mass. : [2001] |
Edition: | 3rd ed |
Subjects: |
Summary: | The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth |
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Item Description: | Previous ed.: Reading, Mass.: Addison-Wesley, 1993 |
Physical Description: | 425 p. : ill. ; 24 cm xiii, 425 p. : ill. ; 24 cm xiii, 425 pages : illustrations ; 24 cm xiii, 448 p. : ill. ; 24 cm |
Bibliography: | Includes bibliographical references (p. 399-411) and index Includes bibliographical references (pages 399-411) and index Includes bibliographical references and index |
ISBN: | 0738204633 9780738204635 |