The U.S. brewing industry : data and economic analysis /
"This definitive study uses theory, history, and data to analyze the evolution of the U.S. brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management stra...
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| Format: | Book |
| Language: | English |
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Cambridge, Mass. :
MIT Press,
[2005], ©2005
Cambridge, Mass. : c2005 Cambridge, Mass. : ©2005 Cambridge, Mass. : [2005] |
| Subjects: |
Table of Contents:
- Basic demand and cost conditions
- Industry concentration
- The leading mass-producing brewers
- Imports and domestic speciality brewers
- Product and brand proliferation
- Strategic behavior: price, advertising, merger, and other strategies
- Economic performance
- Public policy issues
- Concluding remarks, forecasts, and directions for future research
- Foreword / Robert S. Weinberg
- 1 Introduction
- 2. Basic demand and cost conditions
- 3. Industry concentration
- 4. The leading mass-producing brewers
- 5. Imports and domestic specialty brewers
- 6. Product and brand proliferation
- 7. Strategic behavior : price, advertising, merger, and other strategies
- 8. Economic performance
- 9. Public policy issues
- 10. Concluding remarks, forecasts, and directions for future research
- App. A. Data and sources
- App. B. Beer containers
- App. C. Mergers, ordered by acquired firm
- App. D. Alcohol content, standard serving size, and blood alcohol concentration.
- Foreword / Robert S. Weinberg
- 1 Introduction
- 2. Basic demand and cost conditions
- 3. Industry concentration
- 4. The leading mass-producing brewers
- 5. Imports and domestic specialty brewers
- 6. Product and brand proliferation
- 7. Strategic behavior : price, advertising, merger, and other strategies
- 8. Economic performance
- 9. Public policy issues
- 10. Concluding remarks, forecasts, and directions for future research
- App. A. Data and sources
- App. B. Beer containers
- App. C. Mergers, ordered by acquired firm
- App. D. Alcohol content, standard serving size, and blood alcohol concentration.
- Foreword / Robert S. Weinberg
- 1 Introduction
- 2. Basic demand and cost conditions
- 3. Industry concentration
- 4. leading mass-producing brewers
- 5. Imports and domestic specialty brewers
- 6. Product and brand proliferation
- 7. Strategic behavior : price, advertising, merger, and other strategies
- 8. Economic performance
- 9. Public policy issues
- 10. Concluding remarks, forecasts, and directions for future research
- App. A Data and sources
- App. B Beer containers
- App. C Mergers, ordered by acquired firm.