Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding /

Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding /

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As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

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Bibliographic Details
Corporate Author: De Gruyter
Other Authors: Ackermans, Linda (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Bax, Sander (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Braber, Helleke van den (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Braber, Helleke van den, 1970- (Editor), Braber, Helleke (Editor, http://id.loc.gov/vocabulary/relators/edt), Debergh, Gwennie (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Deinsen, Lieke van (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Dera, Jeroen (Editor, http://id.loc.gov/vocabulary/relators/edt, Contributor, https://id.loc.gov/vocabulary/relators/ctb), Franssen, Gaston (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Geerdink, Nina (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Ham, Laurens (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Hulsenboom, Paul (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Joosten, Jos (Editor, http://id.loc.gov/vocabulary/relators/edt, Contributor, https://id.loc.gov/vocabulary/relators/ctb), Koffeman, Maaike (Contributor, https://id.loc.gov/vocabulary/relators/ctb), McMartin, Jack (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Mourits, Bertram (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Schoor, Rob van de (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Smeets, Roel (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Steenmeijer, Maarten (Editor, http://id.loc.gov/vocabulary/relators/edt, Contributor, https://id.loc.gov/vocabulary/relators/ctb), Van den Braber, Helleke
Format: Book
Language:English
Published: Amsterdam : Amsterdam University Press, 2021
Amsterdam : [2021]
Amsterdam : [2021]
Subjects:
Books > Marketing > History
Branding (Marketing) > History
Publishers and publishing > History
Contemporary History
Dutch and The Netherlands
Language and Literature
Literary Theory, Criticism, and History
Modern History
Stratégie de marque > Histoire
BUSINESS & ECONOMICS / Marketing / General
Books > Marketing
Branding (Marketing)
Business & Economics > Marketing
Literary Criticism > European
Literary Criticism > Modern
Publishers and publishing
Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
Electronic books
History

Internet

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Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST

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