Community detection and mining in social media /

The past decade has witnessed the emergence of participatory Web and social media, bringing people together in many creative ways. Millions of users are playing, tagging, working, and socializing online, demonstrating new forms of collaboration, communication, and intelligence that were hardly imagi...

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Bibliographic Details
Main Author: Tang, Lei, 1982-
Other Authors: Liu, Huan, 1958-
Format: Book
Language:English
Published: Cham, Switzerland : Springer, ©2010
Series:Synthesis lectures on data mining and knowledge discovery ; #3
Subjects:
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100 1 |a Tang, Lei,  |d 1982- 
245 1 0 |a Community detection and mining in social media /  |c Lei Tang, Huan Liu 
260 |a Cham, Switzerland :  |b Springer,  |c ©2010 
300 |a 1 online resource (xi, 123 pages) :  |b illustrations 
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490 1 |a Synthesis lectures on data mining and knowledge discovery,  |x 2151-0075 ;  |v #3 
504 |a Includes bibliographical references (pages 105-115) and index 
505 0 |a Acknowledgments -- 1. Social media and social computing -- Social media -- Concepts and definitions -- Networks and representations -- Properties of large-scale networks -- Challenges -- Social computing tasks -- Network modeling -- Centrality analysis and influence modeling -- Community detection -- Classification and recommendation -- Privacy, spam and security -- Summary 
520 3 |a The past decade has witnessed the emergence of participatory Web and social media, bringing people together in many creative ways. Millions of users are playing, tagging, working, and socializing online, demonstrating new forms of collaboration, communication, and intelligence that were hardly imaginable just a short time ago. Social media also helps reshape business models, sway opinions and emotions, and opens up numerous possibilities to study human interaction and collective behavior in an unparalleled scale. This lecture, from a data mining perspective, introduces characteristics of social media, reviews representative tasks of computing with social media, and illustrates associated challenges. It introduces basic concepts, presents state-of-the-art algorithms with easy-to-understand examples, and recommends effective evaluation methods. In particular, we discuss graph-based community detection techniques and many important extensions that handle dynamic, heterogeneous networks in social media. We also demonstrate how discovered patterns of communities can be used for social media mining. The concepts, algorithms, and methods presented in this lecture can help harness the power of social media and support building socially-intelligent systems. This book is an accessible introduction to the study of community detection and mining in social media. It is an essential reading for students, researchers, and practitioners in disciplines and applications where social media is a key source of data that piques our curiosity to understand, manage, innovate, and excel 
650 0 |a Data mining 
650 0 |a Social media 
650 6 |a Exploration de données (Informatique) 
650 6 |a Médias sociaux 
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650 7 |a Social media  |2 fast 
650 7 |a social media  |2 aat 
653 |a behavioral study 
653 |a centrality analysis 
653 |a collective classification 
653 |a community detection 
653 |a community evaluation 
653 |a community evolution 
653 |a correlation 
653 |a heterogeneous networks 
653 |a homophily 
653 |a influence maximization 
653 |a influence modeling 
653 |a influence 
653 |a information diffusion 
653 |a multi-dimensional networks 
653 |a multi-mode networks 
653 |a social dimension 
653 |a social media mining 
653 |a social media 
653 |a strength of ties 
700 1 |a Liu, Huan,  |d 1958- 
776 0 8 |i Print version:  |a Tang, Lei, 1982-  |t Community detection and mining in social media  |d [San Rafael, Calif.] : Morgan & Claypool Publishers, ©2010   |z 9781608453542  |w (OCoLC)693949785 
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