Table of Contents:
  • Bringing television creators to life
  • Individual creativity in a collaborative medium
  • The pioneers : creating the first decade
  • Writer-producers : creating breakthrough television
  • A different kind of writer
  • A different kind of producer
  • Two directors
  • The actors
  • The agents
  • A different kind of executive
  • Ch. 1 Introduction: Bringing Television Creators to Life
  • Ch. 2. Individual Creativity in a Collaborative Medium
  • Ch. 3. The Pioneers: Creating the First Decade
  • Sid Caesar
  • Bob Schiller and Bob Weiskopf
  • Leonard Stern
  • Steve Allen
  • Fred deCordova
  • Agnes Nixon
  • David Levy
  • Grant Tinker
  • Lee Rich
  • Carroll Pratt
  • Ch. 4. Writer-Producers: Creating Breakthrough Television
  • Susan Harris
  • Matt Groening
  • Edward Zwick and Marshall Herskovitz
  • Larry David
  • Allan Burns
  • Ch. 5. A Different Kind of Writer
  • Arla Sorkin Manson
  • T. S. Cook
  • Jean Rouverol
  • Bob Ellison
  • Ch. 6. A Different Kind of Producer
  • Gary Smith
  • Marty Pasetta
  • Dave Bell
  • Bruce Sallan
  • Ch. 7. Two Directors
  • Jay Sandrich
  • Walter Grauman
  • Ch. 8. The Actors
  • Ed Asner
  • Betty White
  • Henry Winkler
  • Jason Alexander
  • Aida Turturro
  • Paul Petersen
  • Ch. 9. The Agents
  • Jeremy Zimmer
  • Bill Haber
  • Jay Berstein
  • Ray Solley
  • Ch. 10. A Different Kind of Executive
  • Frank Dawson
  • Gerry Laybourne
  • Chris Albrecht.