Tipping the culture: how engaging millennials will change things
Offers arts and cultural groups marketing strategies for engaging 15- to 31-year-olds, including putting the user, not the brand, at the center; having something meaningful to say; and fostering connections by sharing knowledge. Includes case studies
| Natura: | Multimedia |
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| Lingua: | English |
| Pubblicazione: |
2010-12-07
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| Soggetti: |
Accesso online
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.University of Pennsylvania
| Collocazione: |
HB 74 .M37 T57 2010 |
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