Generation ageless : how baby boomers are changing the way we live today--and they're just getting started /

A new report from the nations leading research group challenges everything people think they know about the baby boomers, and provides a new map of the worlds most-studied generation. 15-20 charts

Bibliographic Details
Main Author: Smith, J. Walker
Other Authors: Clurman, Ann
Format: Book
Language:English
Published: New York : Collins, c2007
New York, NY : 2007
New York : [2007]
Edition:1st ed
Subjects:
Table of Contents:
  • Ka-boom!
  • Not getting old
  • Working on mattering
  • A life of self-invention
  • Marketing immortality
  • Having a purpose
  • A healthy attitude
  • Reconnecting
  • Agendas for the future
  • Breaking every rule
  • Introduction: Going the Distance
  • Sect. I Immortality
  • 1. Ka-Boom!
  • 2. Not Getting Old
  • 3. Working on Mattering
  • 4. A Life of Self-Invention
  • 5. Marketing Immortality
  • Sect. II. Morality
  • 6. Having a Purpose
  • 7. A Healthy Attitude
  • 8. Reconnecting
  • 9. Agendas for the Future
  • 10. Breaking Every Rule
  • App. Selected Study Data in Total and by Segments.