Generation ageless : how baby boomers are changing the way we live today--and they're just getting started /
A new report from the nations leading research group challenges everything people think they know about the baby boomers, and provides a new map of the worlds most-studied generation. 15-20 charts
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Collins,
c2007
New York, NY : 2007 New York : [2007] |
| Edition: | 1st ed |
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| Summary: | A new report from the nations leading research group challenges everything people think they know about the baby boomers, and provides a new map of the worlds most-studied generation. 15-20 charts The authors examine the generation of baby boomers, many of whom have little or no intention of retiring, and describes their values and their ambitions as they grow older "Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else."--BOOK JACKET |
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| Item Description: | This WorldCat-derived record is shareable under Open Data Commons ODC-BY, with attribution to OCLC |
| Physical Description: | xxxiv, 286 p. : ill. ; 24 cm xxxiv, 286 p. : ill. ; 25 cm xxxiv, 286 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (p. [257]-274) and index Includes bibliographical references (pages [257]-274) and index Includes bibliographical references and index |
| ISBN: | 0061128988 (acid-free paper) 0061128988 9780061128981 (acid-free paper) 9780061128981 |