|
|
|
|
LEADER |
02341nam a2200373 a 4500 |
001 |
066210f1-f7b4-427e-8f3b-b9bbb619fb0c |
005 |
20231119000000.0 |
008 |
110908s2012 nyua 001 0 eng |
010 |
|
|
|a 2011036390
|
016 |
7 |
|
|a 015959165
|2 Uk
|
020 |
|
|
|a 0071773487 (alk. paper)
|
020 |
|
|
|a 0071773649 (ebk.)
|
020 |
|
|
|a 9780071773485 (alk. paper)
|
020 |
|
|
|a 9780071773645 (ebk.)
|
035 |
|
|
|a (MdBJ)4372763
|
035 |
|
|
|a 4372763
|
035 |
|
|
|a ocn751780778
|
040 |
|
|
|a DLC
|b eng
|c DLC
|d YDX
|d YDXCP
|d CDX
|d BWX
|d BDX
|d QBX
|d DEBBG
|d UKMGB
|d OCLCO
|d NhCcYME
|
042 |
|
|
|a pcc
|
049 |
|
|
|a JHEE
|
050 |
0 |
0 |
|a HF5415.126
|b .H843 2012
|
082 |
0 |
0 |
|a 658.8/72
|2 23
|
084 |
|
|
|a QP 650
|2 rvk
|
100 |
1 |
|
|a Hughes, Arthur Middleton
|
245 |
1 |
0 |
|a Strategic database marketing /
|c Arthur M. Hughes
|
250 |
|
|
|a 4th ed
|
260 |
|
|
|a New York :
|b McGraw-Hill,
|c c2012
|
300 |
|
|
|a viii, 598 p. :
|b ill. ;
|c 24 cm
|
500 |
|
|
|a Includes index
|
504 |
|
|
|a Includes bibliographical references and index
|
505 |
0 |
0 |
|g 1
|t How Database Marketing Has Changed --
|g 2.
|t "Vision Thing" --
|g 3.
|t Lifetime Value: The Way to Measure Marketing Programs --
|g 4.
|t Customer and Subscriber Acquisition --
|g 5.
|t Building Profits with Recency, Frequency, and Monetary Analysis --
|g 6.
|t From Catalogs to Amazon --
|g 7.
|t Loyalty and Retention --
|g 8.
|t Making Each Communication an Adventure --
|g 9.
|t Listening to Customers --
|g 10.
|t Customer Segmentation --
|g 11.
|t Transactions, Triggers, and Web Sites --
|g 12.
|t Campaign Performance Measurement --
|g 13.
|t Analytics and Modeling --
|g 14.
|t Testing and Control Groups --
|g 15.
|t Social and Mobile Marketing --
|g 16.
|t How Often Should You Communicate? --
|g 17.
|t Building Retail Store Traffic --
|g 18.
|t Financial Services --
|g 19.
|t Business-to-Business Database Marketing --
|g 20.
|t Why Databases Fail --
|g 21.
|t Outsourcing --
|g 22.
|t Future of Database Marketing --
|g 23.
|t Farewell to the Reader.
|
650 |
|
0 |
|a Database marketing
|x Planning
|
999 |
1 |
0 |
|i 066210f1-f7b4-427e-8f3b-b9bbb619fb0c
|l 991039897519707861
|s US-MDBJ
|m strategic_database_marketing_______________________________________________2012____4__mcgraa________________________________________hughes__arthur_middl_______________p
|
999 |
1 |
1 |
|l 991039897519707861
|s ISIL:US-MDBJ
|t BKS
|a LSC shmoffs
|b 31151031285517
|c HF5415.126 .H843 2012
|d 0
|x jhbooks
|y 23391384480007861
|p LOANABLE
|