Strategic database marketing /
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
c2012
|
Edition: | 4th ed |
Subjects: |
Item Description: | Includes index |
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Physical Description: | viii, 598 p. : ill. ; 24 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 0071773487 (alk. paper) 0071773649 (ebk.) 9780071773485 (alk. paper) 9780071773645 (ebk.) |