Strategic database marketing /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2012
|
| Edition: | 4th ed |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | viii, 598 p. : ill. ; 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071773487 (alk. paper) 0071773649 (ebk.) 9780071773485 (alk. paper) 9780071773645 (ebk.) |