A guide to empirical research in communication : rules for looking /
Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser exp...
| Main Author: | |
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| Format: | Book |
| Language: | English |
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Thousand Oaks, Calif. :
Sage Publications,
c2001
Thousand Oaks, Calif. : Sage Publications Inc., [2001] |
| Subjects: |
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| 245 | 1 | 2 | |a A guide to empirical research in communication : |b rules for looking / |c John Sumser |
| 246 | 3 | 0 | |a Empirical research in communication |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c c2001 | ||
| 264 | 1 | |a Thousand Oaks, Calif. : |b Sage Publications Inc., |c [2001] | |
| 264 | 4 | |c ©2001 | |
| 300 | |a vii, 239 p. ; |c 23 cm | ||
| 300 | |a vii, 239 pages : |b illustrations ; |c 23 cm | ||
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| 504 | |a Includes bibliographical references (p. 231-234) and index | ||
| 504 | |a Includes bibliographical references (pages 231-234) and index | ||
| 520 | |a Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author's easy writing style lends both interest and clarity to this introductory communication text | ||
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| 650 | 7 | |a Social sciences |x Research |2 fast | |
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