Data smart : using data science to transform information into insight /

"Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insig...

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Bibliographic Details
Main Authors: Foreman, John W (Author), Foreman, John W. (Author, http://id.loc.gov/vocabulary/relators/aut)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, [2014]
Series:Wrox professional guides
Subjects:
Table of Contents:
  • Everything you ever needed to know about spreadsheets but were too afraid to ask
  • Cluster analysis part I : using K-means to segment your customer base
  • Naïve Bayes and the incredible lightness of being an idiot
  • Optimization modeling : because that "fresh squeezed" orange juice ain't gonna blend itself
  • Cluster analysis part II : network graphs and community detection
  • The granddaddy of supervised artificial intelligence : regression
  • Ensemble models : a whole lot of bad pizza
  • Forecasting : breathe easy; you can't win
  • Outlier detection : just because they're odd doesn't mean they're unimportant
  • Moving from spreadsheets into R
  • Conclusion
  • Everything you ever needed to know about spreadsheets but were too afraid to ask
  • Cluster analysis part I : using K-means to segment your customer base
  • Naïve Bayes and the incredible lightness of being an idiot
  • Optimization modeling : because that "fresh squeezed" orange juice ain't gonna blend itself
  • Cluster analysis part II : network graphs and community detection
  • The granddaddy of supervised artificial intelligence : regression
  • Ensemble models : a whole lot of bad pizza
  • Forecasting : breathe easy; you can't win
  • Outlier detection : just because they're odd doesn't mean they're unimportant
  • Moving from spreadsheets into R
  • Conclusion